This is an advert for a perfume by Estee Lauder, in the advert they use quite a lot of connotations towards gender. Its a woman's perfume, so they include quite a lot of things that women would find attractive, for example the rose's and how they've used a female model that is quite big in the media, a lot of women aspire to be her. 
The perfume is called 'Modern Muse Le Rouge' which part of obviously means red in french, but to follow up this fact they have included quite a few things that are the colour red in the advert. 
The advert is quite dark over all making it feel quite dangerous and powerful, this links to the fact that the slogan is 'Be daring, be an inspiration' which also links to the fact that there are a lot of connotations with the colour red and how it is 'dangerous'. The fact the advert looks powerful makes Kendall seem quite intense yet seductive, she's also wearing a suit which gives connotations towards power and makes her seem important, yet still feminine and desirable.