The Jock

Robbie Amell aka Wesley in The Duff

In 'The Duff' Robbie Amell portrays the character of the jock, he does this by showing his characteristics throughout the whole film. He is Confident, Passionate, composed, a natural leader, physically fit and optimistic. You can tell he's the "jock" in the movie because of a number of visual codes created to give off the impression, starting with the female gaze. Throughout out the whole movie he is often sexualised, usually having his top off, and working out for most of his screen time in the movie, this means the movie is quite informal. Due to the movies informality we can also take an educated guess to the fact this is a comedy because a lot of viewers have expectations of genres and it allows to promote to its target audience more easily. Because he's stereotyped as the jock we would think that he wouldn't be very nice, smart or caring, but in the end of the film he ends up defying all the characteristics which creates a good plot for the movie and keeps the audience happy.

Audience - Vogue (Rihanna)

 First off you can tell that the preferred audience for this magazine would obviously be females aged 16-30, in the socio-economic class of C upwards. The magazine targets its audience by first off including a star that is really big at the moment, women might listen to Rihanna's music, watch her in movies, like her fashion sense/style or just be able to relate to her. I would say that the higher class would read this magazine because its 'Vogue' and it's a magazine that is known to be expensive or include designer things. The visual codes included that indicate its target audience are the things like the clothing she's got on, women might like it and want to know where to get it from, this can also attract men to the magazine because she's being sexualised in the shot appealing to the male gaze. The cover lines would also appeal to the audience for example they have things such as "fashion to flatter every figure" and all the celebs mentioned are well known women.

Men in the Media Today

The main representation portrayed in the example of men in the media from the magazine 'Mens Health' is alpha male. This representation is given in many ways, the first is the stance of Ryan Reynolds, he's standing like he's confident and dominant, while also at the same time looking quite relaxed and unbothered. If he looks confident then it gives something for the audience (18 - 30 year old males, in the socioeconomic grouping of C and upwards) someone to look up to or aspire to be. The second way he comes across as an Alpha Male is the Mise En Scene of the magazine, for example his top accentuates his muscles whilst at the same time giving him a masculine look. This could encourage the audience to try and get a body like his, which helps promote the magazine as it uses cover lines "great abs made easy" and "get back in shape" which then leads on to the fact of how it creates enigma codes that you won't understand unless you buy the magazine.

Shout to my ex

In the music video 'Shout Out To My Ex' by Little Mix, you can clearly see that the four girls are objectified mainly by their revealing outfits they have got on throughout the whole video. In total throughout the entirety of the video they were three different outfits, all of these are revealing and sexualise them either by accentuating their curves or just generally being short and revealing. For example one of the scenes they are all round a swimming pool in their bikinis etc, which is obviously very relatable and its understandable why they have revealing clothes on. But my question is, what does swimming have to do with your ex? The primary aim throughout the whole music video is to make them attractive, which doesn't make any sense when their target audience is mainly young girls.