The Jock

Robbie Amell aka Wesley in The Duff

In 'The Duff' Robbie Amell portrays the character of the jock, he does this by showing his characteristics throughout the whole film. He is Confident, Passionate, composed, a natural leader, physically fit and optimistic. You can tell he's the "jock" in the movie because of a number of visual codes created to give off the impression, starting with the female gaze. Throughout out the whole movie he is often sexualised, usually having his top off, and working out for most of his screen time in the movie, this means the movie is quite informal. Due to the movies informality we can also take an educated guess to the fact this is a comedy because a lot of viewers have expectations of genres and it allows to promote to its target audience more easily. Because he's stereotyped as the jock we would think that he wouldn't be very nice, smart or caring, but in the end of the film he ends up defying all the characteristics which creates a good plot for the movie and keeps the audience happy.

Audience - Vogue (Rihanna)

 First off you can tell that the preferred audience for this magazine would obviously be females aged 16-30, in the socio-economic class of C upwards. The magazine targets its audience by first off including a star that is really big at the moment, women might listen to Rihanna's music, watch her in movies, like her fashion sense/style or just be able to relate to her. I would say that the higher class would read this magazine because its 'Vogue' and it's a magazine that is known to be expensive or include designer things. The visual codes included that indicate its target audience are the things like the clothing she's got on, women might like it and want to know where to get it from, this can also attract men to the magazine because she's being sexualised in the shot appealing to the male gaze. The cover lines would also appeal to the audience for example they have things such as "fashion to flatter every figure" and all the celebs mentioned are well known women.